Connect advertisers to people who want to beadvertised to.

Dani Levy did this with Daily Candy, a company she recently soldfor more than a hundred million dollars. Daily Candy uses simple emailsoftware, there's no technology tricks involved. Instead, it's a simplepermission marketing business... hundreds of thousands of the right people,getting an anticipated, personal and relevant email every day. But - pleasetake note of something here. This only works if you earn true permission. Thatmeans people really want your email.

So how do you go about doing something like this? Over the pasttwo months, we have been suggesting just this sort of thing to you. You startwhere you live with those that you know - your family, your friends and yourneighbors. You start a local email newspaper or newsletter or whatever you wantto call it. It will be your social networking of the neighborhood. You getothers to contribute to it, so that they have a vested interest and then theywant to receive it and also send it out. Pictures are important and so easy topost.

Go to the local restaurants. They would love to advertise theirnew special lunch deals. Go to the food stores - they are flooding the paperswith their sales these days. Children's stores, toy stores, florists, etc. willall be interested in what you have to offer. You will not be expensive and ifyou can reach the buying public, then they are going to be interested in you.And if you can offer merchants the opportunity to do something special just forthem individually, they will love it even more.

Connect job hunters with jobs.

Tara has made hundreds of thousands ofdollars (in good years) working as an executive recruiter. But what did sheactually do all day? She stayed connected with a cadre of people. She kepttrack of the all stars. She connected with the right people, invested time inthem that her clients never thought was worth it. So, when it was time to hire,it was easier for them to call Tara than itwas for them to start from scratch. The best time to start a gig like this isright now, when no one in particular wants to connect with and help out thesuperstars. Later, when the economy bounces back, your position is extremelyvaluable. This only works though, if you have insane focus and the people youinteract with are the true superstars, not just numbers.

This sounds difficult but it is not. Just think about the realestate industry and all of its subsidiaries. The construction industry rightnow is filled with superstars with no place to go and they are all needy. Youcould collect them easily and get to know them.

But think about the following - when the economy is soft - what docorporations do? They use outside services to conserve cash. So you can puttogether teams of people, who can offer services to companies. Many of thesesuperstars are multi-gaited and can serve in numerous ways. If you are willingto do the research on the computer and find the people, put together theconcept with their resumes, send those resumes via email to corporations - youcan then manage the entity. You can place those teams. You will have to send alot of packages and you do not have to stick with just one industry.

There was a recent story of a start-up business with a new productthat needed to be manufactured and brought to market. It took 1200 letters - 14responses - to net the solid contract. You will see the product on storeshelves in six months. So don't expect a reaction from a few tries. You willhave to work.

Connect information seekers with information.


At a large scale, this is what Bloomberg did to make his fortune. But this isenough to be a full time job for a curious person with the generosity to shareuseful information.

If you are business-minded, look in your area for a subject thatyour local business community is interested in hearing about and then go forit. One of the things that always is of interest to people is what is going onin their community. No one in business today can keep up with the schedule ofevents and business meetings. That is because they are never listed in one,single place. Hopefully there is always that one person in each community whosupplies this information and takes on this chore and if you decide to do this,don't forget the non-profits.
If you like to just, plain help people, then how about researching where peoplecan find money? Who is lending? What are the terms? How much? Then write aboutit. Right now, people will run to get their hands on something like this. Thensell advertising.

Families need to send their children to college. How do they dothat in today's economy. Where can families find help?

There are many areas of interest out there for people today. Openyou eyes and ears and look and start publishing the information.